Blog
Articles, product notes, and deep-dives from the TWWIM team.
6 min readTWWIM AI is only as good as what you feed it
An AI agent is only as good as its sources. How to build your product data, knowledge base and page so TWWIM navigates, answers and acts correctly.
OnSite AI AgentAI in E-CommerceProduct DataKnowledge BaseKnowledge PlaygroundWebsite StructureConversionSEO
5 min readPartner Program: built for integrators, not affiliate link-drops
We launched the TWWIM Partner Program on May 20, 2026. It is built for agencies and integrators who package TWWIM alongside their own services. Recurring commission for the lifetime of every referred customer, terms agreed individually.
partner-programpartnershipsagenciesintegratorsrecurring-revenueb2b-saasshopify-agencyecommerce-partners
5 min readOnsite AI Agent for B2B e-commerce: three concrete scenarios
In B2B e-commerce a classic chatbot does little. The problem is not consultation, it is execution. Three concrete scenarios where an Onsite AI Agent makes the difference: regular customer reorder, complex catalog navigation, multi-language export.
Onsite AI AgentB2BE-CommerceVoice AIAI AssistantERPShopify B2BB2B ShopVoice-to-ActionDACH B2BProcurement
5 min readWhat your shop AI actually does: Statistics and Visitor Intelligence
Per McKinsey, only 6 percent of organizations see measurable returns from AI. Statistics and Visitor Intelligence give TWWIM merchants visibility into AI performance and customer demand.
AIE-CommerceShop AnalyticsVisitor IntelligenceProduct UpdateAI AssistantConversionMerchant ToolsShopifyWooCommerce
5 min readWordPress 7.0 makes your shop discoverable for AI agents. Not usable for the visitor who is already there.
WordPress 7.0 ships May 20 with the JavaScript Abilities API and Connectors UI default-on. Roughly 4.7 million WooCommerce shops become AI-agent-discoverable within 30 days. The hype calls this "the AI step done." It is one axis of two, and the second one is where most conversion still leaks today.
WordPress 7.0WooCommerceAbilities APIAgentic CommerceMobile ConversionOn-Page AIDACH E-CommerceVoice AI
5 min readThe Fourth Layer: Why ACP and UCP Tell Only Half the Story of Agent Commerce
ACP versus UCP, the loud fight of agent commerce standards. Both protocols model the same case: external agent buys at the shop. A second configuration appears in no protocol, yet carries the bigger conversion lever. Why merchants need to set up on both axes in parallel.
Onsite AI AgentAgentic CommerceACPUCPAIE-CommerceCloudflareAgent ReadinessShopify
4 min readMemory: what the assistant actually knows about your shop
Most chatbots do not know your shop. They have a system prompt mentioning your brand. TWWIM has memory built from your documents, your live catalog, and your pages - always current, hosted in the EU, with no third parties in the data path.
ai knowledge basee-commerce aigdprproduct syncself-hosted aidata privacy
4 min readActions: the assistant changes the page, not just the conversation
The current generation of e-commerce AI is good at talking about your products. It is bad at doing anything with them. TWWIM closes that gap by acting on the page, in your shop's UI, with your design - while the customer relationship stays with you.
agentic commerceai agentse-commerce automationvoice commercemobile checkoutconversion
3 min readNavigation: from sentence to the right page
Most mobile visitors leave because of a click count, not because of your products. TWWIM lets them say what they want in one sentence and arrive at the right page on your shop, using your existing filters and categories.
voice aie-commercemobile conversionnavigationai assistantaccessibility
3 min readThe Extended Funnel: What Agentic Commerce Really Means for Your Store
OpenAI's Instant Checkout lasted six months and reached roughly 30 merchants before being shut down. Shopify's answer: Agentic Storefronts, no transaction fees, purchase on the merchant's own website. The funnel hasn't dissolved - it has extended. And it ends on your site.
Agentic CommerceShopifyOpenAIE-CommerceConversionAI ShoppingInstant CheckoutAgentic Storefronts
5 min readAgentic Commerce 2026: Why the Pre-Purchase Experience Is Your Last Chance
Sendcloud's 2026 report names agentic commerce as the top e-commerce trend. When AI agents handle the purchase, merchants lose data, brand visibility, and the customer relationship. But not every purchase will be agentic - and merchants who bring AI onto their own website can keep the customer where the brand lives.
Agentic CommerceE-Commerce 2026AI AgentsPre-Purchase ExperienceCustomer RelationshipVoice AIShopifyShopwareSelf-Hosted AIGDPR
4 min readWhy 70% of Shopping Carts Get Abandoned - and What You Can Do Before It Happens
Around 70% of shopping carts are never completed. The standard response is recovery campaigns. But not every abandonment has the same cause - and not every lost customer can be brought back by email. Here's which abandonments can be prevented before they happen.
reduce cart abandonmentabandoned cart e-commerceimprove conversion ratemobile shopping abandonmentvoice AI e-commerceaccessibility online shop BFSG
5 min readEuropean Accessibility Act: What Web Agencies Owe Their Clients
The European Accessibility Act has been in effect since June 2025. Most online shops still have not adapted. The uncomfortable part: it is not just shop owners at risk - the agencies that built those shops may be liable too.
Onsite AI AgentEuropean Accessibility ActEAABFSGWeb AccessibilityE-CommerceWeb AgenciesVoice AIWCAGComplianceLiability
6 min readThe Universal Commerce Protocol Gives AI Agents Your Store. Is That What You Wanted?
The Universal Commerce Protocol sounds like progress. But when customers never visit your site, who owns the relationship?
Universal Commerce ProtocolUCPShopifyGoogleagentic commerceAI shoppingmerchant riskse-commercevoice AIcustomer relationship
5 min readVoice Control for Online Stores: What the TWWIM AI Plugin Does Today
One sentence instead of ten clicks. The TWWIM plugin makes online stores controllable by voice and text - clicking buttons, filling forms, navigating pages. One script tag, done. First 100 commands free.
Onsite AI AgentVoice AI PluginVoice Search E-CommerceShopify Voice Navigation